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Little Uchronie

“A very little uchronie ”is a visual reflection regarding change and the reaction that it generates on the individual. A hidden interest in the feeling and the presupposed opinion from a spectator towards a possible reality or an alternative reality in a specific area: an emblematic monument transformed in propaganda of patriotic values of the place and in an appeal to the massive cultural consumption that, even though, maintains an aura given by the spectator. In “A very little uchronie” we have given a further step and we show a reality where the monuments could become conventional billboards, we have executed and action that could be understood as a transgression but that it could eventually become part of our popular culture. It is not about criticism; it is about taking the observer into a consideration around this emotional relation that has been established with several objects offered by the cultural industry inside the existing capitalism.” Via: Ignant

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