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Every Wholesome Family

A big shout out to the folks over at Honey Maid for this week’s new graham cracker commercial. With the tagline, “Honey Maid, everyday wholesome snacks for every wholesome family.”, they nailed it! Great job and what a fantastic representation of our diverse world. As this trend continues, hopefully we won’t see this as such a stellar example, but instead the norm of how all of us are represented in the media today.
[youtube http://www.youtube.com/watch?v=2xeanX6xnRU]

Agencies on the campaign includeDroga5, New York, for creative and digital; Mediavest for media buying; and Weber Shandwick for PR.

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