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Ads Worth Spreading | TED “Xylaphone”

The TED sponsored project called Ads Worth Spreading has several new innovative and amazing video adverts posted. Perhaps the most memorable and stunning of these is called “Xylophone” for the Japanese firm NTT Docomo, which is starting a limited edition cell phone made from wood. The agency responsible is called Party Japan. It took many weeks to set up for this shot, and according to the agency spokesperson, Morihiro Harano, it took sixty takes to get right.

Morihiro Harano on making the spot.

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